New name and logo
On March 1, 2016, we change our name to Dulong Fine Jewelry.
To ensure that our loyal customers recognize the name, we continue "Dulong", which works well internationally and also signals that we are an international brand. "Fine Jewelry" emphasizes that we use fine materials such as 18K gold and high quality pearls and diamonds and supports our vision of outstanding craftsmanship.
The monogram still bears the recognizable butterfly, which is also found in one of our iconic collections. The butterfly is also a symbol of dynamism and energy; something which greatly characterizes the company and all of our talented employees.